Location is big business.
Location technologies are everywhere—in smartphones and tablets, supermarkets and ATMs, cars and urban transportation systems, brick-and-mortar stores and the Web. And location data is even bigger business: from product development to distribution, marketing, and sales, location technologies help companies identify, understand, and reach their markets with increased granularity, in real time. Getting a handle on all of this isn't easy, and it's constantly evolving.
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