24.2.12

O `Reilly Conference 2-4 April 2012 in San Francisco


Location is big business.
Location technologies are everywhere—in smartphones and tablets, supermarkets and ATMs, cars and urban transportation systems, brick-and-mortar stores and the Web.
And location data is even bigger business: from product development to distribution, marketing, and sales, location technologies help companies identify, understand, and reach their markets with increased granularity, in real time. Getting a handle on all of this isn't easy, and it's constantly evolving.

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